Success with flowers, music, and Posse – Rebekah Campbell

Picture yourself having this opportunity at age 23. You’re sitting at a desk on a very comfortable chair. Your bank account is not suffering. You look down to the cards in your business card holder. You see your name and the words “A & R Manager” right next to the Sony logo and the words “Sony Music Australia.” But you don’t want that job, and your mum doesn’t want you to have it either. 

That’s Rebekah Campbell.

Rebekah’s entrepreneurial life started at age 7 selling flowers from her mum’s lawn. Not a single flower was sold on the first day. Rebekah asked her mom for a small loan and bought some brightly coloured balloons. On day two of business operations, Rebekah and her friend had sold out. That was her first lesson in marketing. Her mother then had Rebekah repay the investment. That was her first lesson in profitability.

What Rebekah’s mother took in dividends, she paid back in inspiration.

After being interviewed for the role of A&R manager at Sony Music Entertainment Australia, Rebekah received a phone call from her mother beckoning her to not settle for working for someone else.

“She called me up and told me, ‘You should really be running your own company,'” Rebekah recounts, “‘We don’t want to see you making money for someone else’s company.’”

None of Rebekah’s ventures have achieved immediate success. It took 3 steady years at the helm of Scorpio, Rebekah’s music management startup, before their first band, Evermore, began gaining ground.

“At times I was so poor I couldn’t even afford a shared house. I’d have to put my stuff in storage and stay with friends.

“It really came down to developing a fan base on a one to one basis.”

Where the big names in music had an advantage in their popularity, Rebekah made Evermore’s advantage their relatively small size. When big acts were leaving as soon as the concert had finished, Evermore would stick around, talk to the fans, and sign posters and t-shirts for them. And after 3 years of making fans feel worthy of attention, Evermore started being noticed.

Not surprisingly, the biggest hardship Rebekah has faced in all of her ventures has been a lack of funding. In business, everyone is looking for the next “hot trend.” As we, the entrepreneurs, struggle to stay afloat financially, those trends become opportunities that can mean the difference between making it and breaking it.

“You have to be alert, look for opportunities, and take them”

Evermore caught a big break when Rebekah noticed that Channel 10 was running a show called “The OC” and flooding the airwaves with promo. Quick work and several phone calls to a handful of connections scored Evermore a deal where they would provide the theme music for the promos. The result? Hundreds of quality fans visiting their website and signing up.

It has been no different with Posse, Rebekah’s latest venture which has been compared to Foursquare and described as a “local discovery platform.”

“We’ve been going for 3 years, and still we’re making little to no money,” Rebekah told us.

It’s not all about the money with Posse though. It’s about connecting friends, discovering new experiences, and sharing places of happiness.

For Rebekah, it’s a journey. It’s what she was born to do.