Facebooks reveals “Donate Now” feature for non-profits

Image from WWF, one of the 18 non-profits Facebook is working with.

On Monday, Facebook began implementing a new feature which allows its users to donate to non-profits by simply clicking a button on the brand’s Facebook page.

Although Facebook has initially only partnered with 18 different non-profits, the company “hope[s] to open it up in the coming weeks” to other non-profit partners, according to a spokesperson.

A Facebook spokesperson said that the button allows users to donate in preset amounts of $10, $25, $100 or $250, using a credit card, debit card or PayPal.

“If a user comes across a non-profit’s post in his News Feed, he can donate using the same button embedded on the post. This button also gives donors the option to manually enter a preferred donation amount so they are not restricted to the preset amounts listed above.”

The feature is available to all users in the United States  on Monday.

There is no set timetable for its available on mobile or in other countries, but the company is calling availability on mobile a “top priority.”


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