The top 9 startup videos of 2013
Rollo Wenlock was right. The future of communication lies in video.
Especially for startups. There are so many new entrepreneurial ventures sprouting every day that are all scrambling for the limelight, that to stand out you have to be different. You have to give people a reason to talk about you.
Here is a look at some of the best startup videos of the year.
Sold’s video is short and sweet. It delivers the message without lingering for too long – a trap many startups fall into. At the end of the 42 seconds, I know all I need to know about Sold, and I’m laughing and wanting to share it. It’s a win. Unfortunately, on November 5th, Sold’s team shut the service down and joined DropBox. There’s no indication if Sold was sold or not.
Fligoo uses a completely different method by not telling you much, but sparking your interest and directing you to their website. The landing page is very explanatory – also rare in the startup world.
A bit long, but entertaining nonetheless. Tim Schafer does a good job of connecting with fans.
Great guys doing great things. Kiwi entrepreneurs Jimmy and Doug use humor that is not overworked or forced. As result they set a goal of $30,000 and received $341,393 in funding for their travel bag. We’ll be interviewing them on video next year.
Alex Cornell is a serial entrepreneur who also makes great startup videos. He doesn’t try too hard – but it’s still entertaining and informative.
Alex Cornell strikes again, making good use of situations we’ve all been.
Alex Cornell’s video for his original startup, Nosh, is entertaining, unique and informative.
If a startup puts this much effort into getting developers, it must be going places. A great marketing tactic, as they’re not speaking to consumers, but rather to developers, and the consumer’s interest is still sparked.
Believe it or not, bebo takes the cake. Founders sold it to AOL in 2008 for $835 Million, then bought it back for $1 Million this year. He practically rented it out to AOL for 5 years at a cost of $849 million. Either Michael Birch is a real genius or he’s really lucky. This video actually made me want to go and sign up – which says a lot!
Have a video we missed out? Leave it in the comments and we might make a 2.0 version of this article!