OneShift ‘the Google of jobs’ comes to New Zealand

23 year old Australian entrepreneur Genevieve George is a millionaire. In just two years she has turned an idea into a massive business worth $18.2 million AUD ($19.7 million NZD) and she’s not stopping there.

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OneShift launched in New Zealand on February 5th, 2014, and it’s safe to say that it has already made a fairly sizeable splash on this side of the Tasman.

Genevieve is the CEO and founder of OneShift, a jobs network that matches employees and employers together that works very simply. It’s free for both jobseekers and businesses to sign up. It’s free for businesses to post jobs and to view matching candidates. Once they find people they’re interested in, they pay $30 for unlimited contact with them for 7 days in Australia.

Genevieve told New Zealand Entrepreneurs, “In New Zealand, it will be free until we get a gist of the market. Even though New Zealand is just a quick little hop over the water, I believe it is going to be a different market and will need its own take on the market to really make it work.”

A company representative speaking to us said that since it has officially launched, approximately 30,000 job seekers and hundreds of companies have joined the platform.

That growth has been fuelled by OneShift’s flexibility.

“We’ve really been developing it to suit what the users wanted to use it for,” Genevieve said.

“Our biggest strength is that we can be dynamic and change to suit whatever comes at us. When we first started it was for, as the name says, literally one shift, but then as people were using it more and more they started using it for casual, part-time work so we adapted the model suit.

“I think that’s something really important. It can’t always be what you want it to be, it has to be what the consumer wants it to be.”

According to Genevieve, launching in New Zealand was the obvious next step for OneShift. A lot of New Zealanders go to Australia and vice versa, and when they land they’re looking for jobs.

Genevieve finds that the Australian and New Zealand markets are similar, but at the same time very different. As a business, the best thing OneShift can do to penetrate both markets is to adjust what they’re doing to fit what consumers are looking for.

“I think New Zealand is a very exciting market. I think it’s a very transient market as well. It’s more used to the casualisation of the workforce with the seasons being so drastic. For example you’ll go from having snow everywhere in the South Island to it being beautiful and sunny.

“You get a lot of an impact on the population and then it draws out again, so how can we harness that movement and make it a lifestyle for people to be happy to pick up work as they move around and be able to give back to the community rather than just going there with a $200 budget, not spending a lot of money there, and then leaving. It’s not really adding value.”

In fact, the future of OneShift is all about constant transience becoming a lifestyle. When you don’t know something, you don’t wait the next day to ask someone. You Google it. Everything is instant now, and as a result we spend less time in one place.

“The average time someone spends in a role now is 3.2 years,” Genevieve said.

“The majority of people don’t purchase apartments anymore. They rent. The Australian dream of having a backyard and buying a house, staying in one place for life, getting married, settling down and having kids has changed from that. Now it’s moving around doing more temporary things to suit what’s happening in your life right then and there, and then if in 6-12 months it doesn’t fit in anymore or you finish Uni, your life changes. You get up, you move, and you’re about. So that’s what I believe OneShift will be. It will be a tool to do that.”

The same goes for Genevieve’s career. She’s 23. She’s happy with where she is (who wouldn’t be!?) and right now OneShift is her life. That doesn’t mean she’ll stay at OneShift forever.

The business model she has adopted for her startup is very self-sufficient, so if Genevieve George decides that she wants to pursue other entrepreneurial ventures in the future, she may be able to step out and do so.

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