Originality is key in startup videos, Thankyou Payroll
People are always saying “be yourself.” And then they go and make a startup video that features the same acoustic music, using the same series of cinematic shots, with the same genre of humour, for the same amount of time.
If you’ve read our article on Thankyou Payroll, a Dunedin-based startup offering free payroll to businesses, you’d know that they don’t do things like most other people do.
Recently they were asked to create a video on short notice. This is what they came up with.
I wonder if someone told them to “be themselves” before it was shot.
Thankyou Payroll operates on an IRD payroll subsidy which rewards listed PAYE intermediaries who work to reduce the time and resources required to manage your payroll, with $2 per payday per employee.
The company is classified as a social business, meaning that they do what they do for the good of the community. A large part of the subsidy given to them by the IRD is given to community grants, and Thankyou Payroll encourages employees to give a small percentage of their pay to a charity of their choice.
Lani Evans, CEO of Thankyou Payroll, said, “If 10% of New Zealand employers used our service, we could be raising up to $500,000 per year.”
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It’s a big initiative for a small team, but we’re confident they’ll pull it off with their originality, determination, and stellar business nous.Tags: Startup, Thankyou Payroll, Video