Samsung releases Galaxy S5 promo, reveals refreshing simplicity

In typical Samsung fashion, the Galaxy S5 was “leaked,” announced, and then assigned a 3-minute long introduction clip. That introductory video has just been released a week after the official announcement shows that the smartphone is much smarter, more intuitive, and much more user-friendly than its predecessor.

Although still encased in a plasticky shell featuring gaudy textures and clunky tones, the device seems to be less complicated, yet more feature-rich than the S4.

What stands out in this video is how the South-Korean company has gone back to the basics, and they’ve really polished the phone’s defining features. Samsung dedicates a lot of video time to the camera, a 16MP powerhouse surrounded with a feature-laden interface.

Although the video makes little mention of the screen, the 1920 x 1080 pixel 5.01 Inch Super AMOLED display simply can’t be ignored.

Next up are two important new sensors that have been introduced. The home button mimics the iPhone 5S in doubling as a fingerprint sensor. This allows users to pay for items using a swipe of the finger. On the back of the phone just beneath the camera is a heartbeat monitor. In fact the device comes with built-in health and fitness apps featuring full integration with wearables.

Last but certainly not least in the list of notable improvements, Samsung has made the S5 dust resistance and waterproof.

All of this combined would still not be enough to persuade some to divorce Apple for Samsung, but it’s definitely a step in the right direction for the company, and the S5 has seriously escalated competition with the iPhone.

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