TIP: Use audiobooks to make self-educating easier
Most entrepreneurs already know the importance of self-education. In fact, there’s entire businesses dedicated to facilitating that learning process, and the greatest entrepreneurial icons like Richard Branson stress its importance. We need to be able to think quickly and make informed decisions, and there’s no better way to do that than to keep the flow of incoming information constant.
Entrepreneurs also have very little time to spare . When most of us are working 10 or more hours a day, finding the time to self-educate can be difficult, and for those of us with families, this is especially challenging. More often than not, things that are more important come up, and we go about our day without that crucial dose of information.
If that sounds like you, audiobooks could change everything.
When you think about it, there’s probably at least a few hours in your day where you are required to do mundane tasks. If work is 30 minutes from where you live, that’s 1 hour where you could be listening to information that will help you make better business decisions.
Here are some tips on self-education.
1. Use Audible or iTunes
- Audible is literally the Amazon of audiobooks. Amazon owns it, and many of the titles that you’ll find on Amazon’s store will also be in Audible as an audiobook. The service has apps for the three major platforms, and new members get one free audiobook upon signup.
- iTunes is sometimes more expensive than Audible, but the library is still very diverse.
2. Top books for entrepreneurs
There are hundreds of books out there around “do less, make more,” or tutorial-type books that teach you how to make money by affiliate marketing. The books listed below do not fit in that category.
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. A seriously good book. Eric Ries explains the common mistakes startups mistake that cause them to fail.
- Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist. A must-hear. This book can be a bit tedious at times though, so don’t have it on if you’re tired and driving.
- The Founder’s Dilemna. Many of us will be able to identify with this book. It talks about the problems that startup founders have, and how some of them can be avoided, from financial, to marketing, to management aspects.
- The Entrepreneur’s Growth Startup Handbook: 7 Secrets to Venture Funding and Successful Growth. Another seriously good book.
- Anything in the Marketing section. It’s so important for entrepreneurs to understand brand and marketing. Being product-driven is great, but your sales are going to be poor without brand and marketing procedures working well.
- Insanely Simple: The Obsession that Drives Apple’s Success. This book explains how Apple cuts the excess off everything it does, from product design to marketing.
- Steve Jobs: The Exclusive Biography. If you haven’t gotten around to reading it yet, the audiobook of Steve Job’s biography is on sale at Audible.
- Hooked. A must-read for product designers, this book explains how to create products that customers can’t put down.
3. Be consistent
There’s no point in just doing a one-off. Find gaps of time in your day to listen to part of your audiobook, and make sure you actually pay attention to what is being said.
Taking concepts from an educational environment to a practical environment requires a decent amount of discussion. For me, that involves talking my business partner’s ear off about what I’ve just learned and how that can help our startup. (Sorry!)
What books have changed your life? Let us know in the comments below.