YouTube’s changes: Tip jars, 60 FPS video, and more
If you haven’t heard about the announcement that YouTube CEO Susan Wojcick made on Thursday, 26th June 2014, regarding the video platform’s changes, then here’s what you need to know.
1. Tip jar
YouTube has seen how effective video has worked in convincing people to contribute with donations on sites like Kickstarter and IndieGoGo, and now it want’s a piece of the pie.
Josh Dickey, Mashable, wrote on a post published on the 27th, “The company (YouTube) announced that it will soon add its virtual tip-jar ‘Fan Funding,’ with which fans can contribute cash to creators (who have to sign up for it) at any time.”
Donations between $1 and $500 USD will be accepted.
2. Interactive cards
YouTube will be introducing interactive cards that will link directly to Kickstarter and IndieGoGo campaigns. This is another indicator that YouTube sees potential in using video as a crowdfunding medium.
3. Video at 60 frames per second
It’s finally here. Well almost. Support for 60 fps video is currently being rolled out to users in the US and Europe.
4. Fan Subtitles
Fan Subtitles are crowd-sourced subtitles provided by bi-lingual viewers. YouTube is encouraging users who speak two or more languages to type in their subtitle suggestions for their favourite videos.
5. Independent artists removed
Google has been working to create its own music subscription service, and part of that has involved renegotiating contracts for music labels using YouTube.
However, the music industry has spoken out against the practices Google is using, like strong-arming smaller independent artists into accepting lower fees. If they fail to comply, YouTube will remove their videos from the site.
Artists like Adele, Arctic Monkeys, and RadioHead will be the first to go.
6. Free music and sound effect library
YouTube does have a music and sound affects library, but in all honesty, it’s quite limited. The company announced that it will be adding 7,500 new sound effects and songs for use in YouTube’s own web-based video editor.
7. Creator credits
Previously, the only way to acknowledge collaborators on video was through the description or by giving them a shout-out on the video. YouTube will now be rolling out an official feature called Creator Credits which allows content owners to “tag’ collaborators, which viewers will then see as links to the collaborators’ YouTube channels.
What do you think of these changes to YouTube? Share your frustration or delight in the comments below.