Great leaders ask why first, then what and how
Simon was talking about what makes good ideas great and why some companies, like Apple and Sony, are global leaders, while others, like Dell and Blackberry, are struggling.
Great leaders start with why, Simon explained, and then he asked the crowd of 80 or so students watch a segment of this TEDx video by Simon Sinek.
Simon Sinek goes on to speak about how the human brain perceives brands, and how companies can use that to be good leaders. I highly recommend you taking 18 minutes of your time to watch this video. It will change the way you do business, guaranteed.
Apple is continually innovative because at the core of the company is a belief that you can think differently. The company doesn’t say, “We make great computers.” It says, “We help people to think differently.” This belief translates to Apple’s Stores, employees, TV commercials, and products. The company works backwards from its core values to the tangible products, and that’s why Apple is such an industry leader.
Similarly, when you are starting your company, ask yourself why you’re in business. You’re not running a company to make money, Simon says. That’s a result, not a cause.
What’s the “why” behind your business? Let us know in the comments.